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Local SEO Case Study- Locksmith GMB Calls in Boston
Running a locksmith business in a competitive city like Boston isn’t easy. Standing out among other local locksmiths and getting new customer calls was a big challenge for our client. Here’s how we helped them achieve 1100+ calls in just 3 months using Google My Business (GMB) optimization!
The Challenge
- Low GMB visibility for searches like “locksmith near me.”
- Minimal customer reviews, leading to a lack of trust.
- No regular updates on GMB, making the profile less engaging.
- Strong competition from other locksmiths in the area.
The Solution
1. Google Business Profile (GMB) Optimization
- Updated all details: NAP (Name, Address, Phone), service areas, and business hours.
- Added real images of the locksmith team, tools, and successful jobs.
- Used relevant keywords like “24/7 emergency locksmith Boston” in the description.
2. Customer Reviews
- Started a review request campaign, asking happy customers to share their experiences.
- Responded to every review to build trust and engagement.
3. Posting Regular Updates
- Shared weekly GMB posts about services, special discounts, and customer success stories.
4. Local SEO Strategies
- Created blog posts targeting local keywords like “Top Locksmith Tips in Boston.”
- Built consistent citations across local directories like Yelp and BBB.
5. Targeted Paid Ads (Google Ads)
- Ran ads focused on high-intent keywords like “emergency locksmith near me” and “car lockout service Boston.”
The Results
- GMB Calls: Increased from 150/month to 1100+ in 3 months.
- GMB Profile Views: Grew by 300%.
- Customer Reviews: 10 to 75+ positive reviews (average 4.9-star rating).
- Local Rankings: Climbed to the #1 position for “locksmith near me” in Boston.
Conclusion
With a strategic approach to GMB optimization and local SEO, this locksmith business transformed its online presence, dominated local search results, and drove over 1100+ calls in just 3 months.
Want results like this? Contact us today! 🚀
