GTM Server-Side Tagging: We Made Your GTM Server Simple

Work Closely with expert analytics developers skilled in setting up and managing server-side tagging

Recommended by 30+ Local Businesses and Marketer.

Challenges You Might Be Facing

Many businesses we work with face these common challenges:

Data Quality Issues KPI tracking is becoming more difficult due to ad blockers, Intelligent Tracking Prevention on iOS, browser privacy updates, spammers, and changing regulations like GDPR.
Privacy Compliance Navigating privacy regulations and ensuring compliance can be complex, with the risk of exposing personally identifiable information (PII) to third-party tools.
Data Fragmentation Managing and maintaining multiple marketing APIs and third-party tools, like Zapier, consumes significant developer time, often leading to fragmented and unreliable data flow.
Slow Page Load Speed Each tracking pixel on your site can slow down performance, negatively impacting the user experience.
GTM Server-Side Tagging can address these challenges effectively. Let’s dive into how it can solve these issues for you.

You’ll be Working with Expert Data Analytics Developers.

Why GTM Server-Side Tagging Is Essential for Your Business

Improve Your Data Quality

Server-side tagging reduces the impact of ad blockers, browser restrictions, and spammers by converting 3rd-party requests into 1st-party ones, extending cookie expiration times, and using advanced filtering techniques. Clients often see a 5-10% revenue boost with server-side tagging.

Get Better Control Over Data & Compliance

Gain full control over your data, deciding exactly what to share with third-party tools. Server-side tagging helps reduce compliance risks, protecting your PII and personal data from potential exposure to third parties.

Accelerate Page Load Speed

Server-side tagging reduces browser code execution and minimizes HTTP requests, improving website performance. Using the server as a CDN for marketing and analytics scripts also speeds up page loading.

Simplify API Management

Consolidate multiple API integrations into a single one, covering CRM to GA4, Google, Bing, and Meta Ads. This streamlines offline conversion tracking and reduces developer time spent maintaining various marketing APIs, ensuring smooth data flows.