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    Think With AEO

    A Florida-based startup offering bounce party rentals faced a challenge: generating consistent leads with a limited advertising budget of just $20/day. Operating in a mid-competition market, the business needed an effective strategy to stand out and attract customers. Here’s how we helped them achieve 4-5 daily bookings while staying within budget.

    The Challenge

    1. Limited Budget: With only $20/day allocated for advertising, the margin for error was minimal.
    2. Unoptimized Website: The existing website was not visually appealing, lacked clear calls-to-action (CTAs), and was slow to load.
    3. Mid-Competition Market: Competing against established businesses required a focused and targeted approach.

    The Solution

    1. Website Optimization

    A high-performing website is the foundation of any successful advertising campaign. We revamped the client’s website by:

    • Clean Design: Implemented a user-friendly, visually appealing design to enhance user experience.
    • Fast Loading Speed: Optimized page speeds to reduce bounce rates and improve engagement.
    • High-Quality Content: Crafted compelling, keyword-rich content to resonate with the target audience.
    • Powerful Headline & USPs: Positioned unique selling points prominently in the hero section to immediately capture visitors’ attention.
    • Clear CTAs: Added prominent and action-driven CTAs to guide visitors toward making bookings.

    2. Ad Campaign Setup

    We launched a highly targeted Google Ads campaign, splitting it into two key ad groups:

    • Bounce Houses: Focused on keywords and ads tailored to this offering.
    • Water Slides: Dedicated an ad group to water slide rentals, ensuring relevance and precision.

    3. Keyword Research

    To ensure high intent and high-volume traffic, we conducted in-depth keyword research:

    • Targeted 40 Keywords: Divided equally between the two ad groups.
    • Match Types: Used [Exact Match] and “Phrase Match” targeting to minimize irrelevant clicks and maximize ROI.

    4. Bidding Strategy

    Our bidding approach evolved as we gathered data:

    • Phase 1 – Maximize Clicks: Focused on driving initial traffic and gathering insights.
    • Phase 2 – Maximize Conversions: After securing 35+ conversions, we shifted to this strategy to prioritize cost efficiency and lead quality.

    5. Ad Copy & Extensions

    We crafted engaging and results-driven ad copies with:

    • Dynamic Keyword Insertion (DKI): Ensured ads remained relevant to user search queries.
    • Strong CTAs: Incorporated action-oriented language to prompt immediate bookings.
    • Features & Benefits: Highlighted what set the business apart from competitors.
    • Full Asset Utilization: Leveraged sitelinks, callouts, and call extensions to enhance ad performance and visibility.

    The Results

    In just a few weeks, the optimized website and ad strategy delivered impressive results:

    • 4-5 Daily Bookings: Consistent lead generation that translated into daily bookings.
    • Efficient Budget Usage: Achieved results while maintaining a daily spend of less than $20.
    • Improved ROI: The campaign proved that even with limited resources, a strategic approach can deliver significant returns.

    Ready to grow your business? Contact us today for a personalized strategy!

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