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SEO Case Study-Website Clicks for Used Cars in Michigan
Our client, a used car dealership in Michigan, partnered with us 6 months ago to improve their online presence. After months of consistent efforts, we achieved a significant milestone—1600+ website clicks in a single month through Google My Business (GMB). This case study highlights our journey and the strategies that led to this remarkable result!
The Challenge
When the business joined us 6 months ago, they faced:
- Low visibility for keywords like “used cars for sale in Michigan.”
- Limited website traffic and inquiries.
- A poorly optimized GMB profile with incomplete details.
- Tough competition from established local car dealerships.
The Solution
Over the past 6 months, we implemented a step-by-step strategy to transform their online presence:
1. GMB Optimization
- Updated the GMB profile with accurate business details, high-quality images of the cars, and keywords like “affordable used cars Michigan.”
- Highlighted special offers and financing options to attract more buyers.
2. Regular GMB Posts
- Created consistent weekly posts featuring top car models, deals, and customer success stories.
- Shared engaging content like “Best Deals on Used Cars in Michigan” with direct links to the website.
3. Building Reviews
- Encouraged satisfied customers to leave reviews on GMB.
- Increased the review count from 20 to 90+ positive reviews, boosting trust and visibility.
4. Local SEO Strategies
- Added local keywords across the website and blog posts.
- Ensured NAP (Name, Address, Phone) consistency across multiple online directories.
5. Continuous Performance Tracking
- Analyzed monthly data to fine-tune the strategy, ensuring steady growth in website clicks and inquiries.
The Results
In the 6th month of our collaboration, the business achieved:
- Website Clicks: 1600+ clicks in a single month (from 300/month initially).
- Profile Views: 300% growth in GMB profile views.
- Customer Inquiries: A significant boost in calls and messages through GMB.
- Customer Reviews: Grew to 90+ positive reviews with a 4.8-star rating.
Conclusion
This success is the result of consistent efforts over 6 months, focusing on GMB optimization, local SEO, and customer engagement. With our strategic approach, this used car dealership in Michigan now enjoys higher visibility, increased website traffic, and more inquiries than ever before.
Want to unlock similar results for your business? Let’s grow together! 🚗
